The Ultimate 319 Pointer CRO Checklist for
D2C Brands
After spending ₹20+ Cr on paid ads in the last 13 years, here’s what we’ve learned:
Traffic doesn’t convert unless your site is ready to sell. And THIS checklist makes sure it is.
left before today’s offer ends
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What happens when CRO is broken?
You’ve probably seen it, but here’s what the data says:
98% of site visitors drop off without converting
₹70 of every ₹100 spent on ads goes to waste if the funnel leaks
Avg. D2C conversion rate = 1.4% (but with good CRO, brands hit 3–5%+)
Users decide to stay or bounce within 3 seconds of landing
If your site isn’t built to convert, you’re burning money.
Boost ROAS without increasing ad budgets
Lower CPA by making every visit count
Improve cart recovery and checkout rates
Turn first-time visitors into repeat buyers
The best part of CRO? It compounds.
Unlike ad spend that resets every day, CRO improvements keep working for you.
Increases ROI on every traffic channel—Meta, Google, Email, even Organic
Turns the same visitors into more sales, without extra ad budget
Works in the background while you focus on new launches or campaigns
The average loss we’ve seen D2C founders face is due to a broken CRO.
That’s why we built this checklist:
So you can plug these leaks in under 8 hours. Yes, really.
Don’t let another click go to waste!
We’ll send you the complete 319 Pointer CRO Checklist directly to your inbox, so you can:
- Audit your entire funnel in under 8 hours
- Spot revenue leaks that are costing you lakhs
- Make small changes that lead to big wins
- Boost conversions without spending more on ads
What you get:
- The complete 319 Pointer CRO Checklist
- 6 modules, 50+ action points
- Lifetime updates
- Immediate download link
What’s Inside!
Tap into 13 years of learnings from scaling D2C brands across fashion, beauty, wellness, and more.
Above the Fold
Make your first 5 seconds count.
- Headlines that stop the scroll
- CTAs that get clicked
- Instant clarity on what you sell
Navigation & UX
Confused users don’t convert
- Menus that guide, not distract
- Clean mobile layouts
- Scroll logic that flows naturally
Product Pages
Turn product views into product love.
- Trust-builders (social proof, USPs, guarantees)
- Perfect image + description structure
- Smart pricing, urgency & scarcity techniques
Checkout Flow
Every extra step = lost revenue.
- One-page vs multi-step flow? We guide you.
- Address cart friction
- Checkout persuasion tricks
Persuasion & Psychology
Sell with intent, not hope.
- How to build FOMO the right way
- Leverage reviews, guarantees, and timers
- Tactics to drive urgency & action
Mobile Optimisation
Where 80% of your traffic lands.
- Tap-friendly layouts
- Lightning-fast loads
- Cross-device consistency
What they have to say!
Meet Nethority!
Over the last 13+ years, we’ve managed:
So we decided to put our learnings into a 319-point CRO Checklist that any D2C founder can use to plug leaks, boost conversions, and finally stop wasting ad budgets.
Because if you’re spending on getting traffic, your website should do its job!
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Frequently Asked Questions!
It’s a simple step-by-step list that helps you fix your website so more visitors become buyers
Any D2C business owner who wants to improve sales without spending more on ads.
You can finish the audit and fixes in about 8 hours or less.
No! It’s easy to follow, even if you’re not a web expert.
Yes! You pay once and get lifetime updates for the checklist.
You’ve seen the leaks: let’s fix them!
Your ad spend deserves better. And your site deserves to convert.
The checklist that helped scale 100+ D2C stores is now yours.
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